Embrase Business Consulting

From Strategy to Execution

Identify and validate target markets and define strategies to address them

To succeed with new products or in new markets, high tech companies face the challenge of establishing market credibility and presenting products with a competitive advantage and real differentiators. Whether pitching to customers, partners, industry analysts or investors, the message must be consistent and present compelling reasons to buy.

With Embrase, the exercise of Positioning is a strategic analysis and planning phase that uses proven methodologies to ensure all company resources are aligned to support revenue-driven initiatives.

Business Opportunity Assessment (BOA)
A series of workshops are centered around detailing market segment knowledge and identifying a customer's compelling reason to buy. A structured process, with consistent objective criteria, makes it straightforward to identify the most attractive initial target market to pursue. Thereafter, in-depth market research either confirms this first target choice, or pushes to continue with other identified segments until a prime target market is selected with a real compelling reason to buy that is validated by market feedback and interviews.

Go-to-Market Strategy
Based on the selected target market, a high-level overview of activities, and the resources needed to undertake them is then provided. This offers a foundation for both a Business Plan and a detailed Sales and Marketing Plan to go to market with success

Generate demand, maximize revenues and increase margins

After a solid positioning strategy is identified and necessary resources are in place, the third area in which Embrase works with clients is to take products to market.

Product Marketing & Branding
To generate demand and increase market awareness, Embrase leverages its Positioning exercise to plan and support the development of a whole product offering. In parallel, Embrase ensures a rich customer experience by developing the appropriate corporate image, branding and packaging.

Sales & Marketing Plan & Tools
Embrase extends the creation of a sales and marketing plan and budget by also being able to tactically create corporate communications, develop sales and marketing tools, and implement ongoing market and competitive intelligence.

Sales, Channel & Business Development
Embrase accompanies businesses to market to ensure that sales objectives are met. From the sales plan down to feet-on-the street, from direct sales to value added resellers and channels, to web sales and volume distribution, Embrase Partners provide in-house experience and confidence to make business grow

Does your elevator pitch accurately describe who you are, what you offer, who you sell to, and how you differentiate from your competitors?

The mid-market continues to be an under served segment for IP-based communication solutions. We at BroadSoft wanted to gain greater insight into the needs and views of a hosted communication solutions in this critically important market. Embrase took a very methodical approach to helping Broadsoft, and ultimately our customers, understand what the needs and desires of the mid-market are with Hosted IP Communication solutions.

- Leslie Ferry
VP Marketing

While I have worked with numerous marketing and sales professionals over 30 years in the technology industry, the Embrase team is clearly in a class of their own. Their assistance in positioning, channel development and overall marketing support were instrumental in both our launch and the funding of our company. I cannot recommend their services enough to firms in need of marketing and sales assistance.

- Irv Shapiro
CEO

Despite our rapid growth, we sometimes struggled to present and position the company in a way simple enough for our sales people to use repeatedly, and in a format that our audiences would quickly understand our value proposition. Embrase guided us through a straightforward process that quickly resulted in a critical refinement of our offer and market positioning. A must-do exercise for all companies in high-growth industries.

- Carl Holmquist
President

With deep domain knowledge matched to solid marketing expertise, the Embrase team has injected fresh ideas into our business as we focus on growth and expansion into new markets

Alan Creighton
President and CEO

Embrase is a can-do firm. Shirt sleeves are rolled up and they work quickly to crack the nut on tough problems. Refreshing.

Peter Diedrich
President and CEO

What a pleasure to work with Embrase. They helped us identify and vet potential partners for our business. They are fast and to the point.

Alejandro Bitar
President

It is difficult to put into words the value Embrase have provided to me and my team. Our vision was to create a relevant, latest technology IP provider business from the ground up to service Australia & New Zealand. An ambitious task indeed, however, with the market intelligence and go to market strategies developed by Embrase, we have been able achieve outstanding results. I have found the entire process has given us the confidence to go beyond our initial goals with renewed enthusiasm. We fully intend to continue working with the team at Embrase, on a long term basis, to fully extract the real value these guys bring to the table. Highly recommend others do the same!

- Steve McLean
CEO & Founder

We knew SmartAction was delivering something special in the customer interaction arena, but we had struggled to present our story in a way that prospects could clearly understand where we fit. Embrase's deep industry knowledge, combined with their focus on creating concise positioning, enabled us to quickly take a more focused approach to the market -- and to improve on how we position ourselves. From day one with Embrase, we knew we were working with someone who could rapidly understand our offer, and address our challenges.

- Norm Pensky
VP Sales & Marketing

From start to finish, interactions with the Embrase team were simple, clear, direct and motivating. It would be a pleasure to work together again soon.

Frédéric Le Bouar
Marketing Director

Embrase has helped us with our strategy at different times over the past few years, and in between they are essentially our outsourced marketing team. It is great to have quality resources available as we need them.

Benoit Methot
President