When decisions require detailed insight
Research performed by Embrase is deep and detailed. It is gathered from the layers of content and information available throughout the internet and in the hearts and minds of experts, influencers and customer.
Unlike standard industry reports which are produced for Fortune 1000 companies, our research is always tailored to your specific needs, and taps in to the collective intelligence of market thought leaders.
When taking business decisions, it is essential to understand the elements that influence your markets, identify the drivers, and foresee the standards and trends that will emerge. Our research looks at every angle involved in the value chain, and dives into the areas of greatest importance.
You get:
- Lists of potential partners, influencers, and resellers, and where to find them
- Value chains with suggestions on how your solution can be "pushed" and "pulled" into the market
- A better understanding of the size of your markets and the sub segments you serve, along with their expected growth
Our competitive research package let's you better understand the competition you know, and uncovers the competition you don't. You decide on the frequency and level of detail required.
You get:
- Detailed report on both direct and indirect competitors
- Competitor profiles with as much detailed as is required
- Clear understanding of your competitors' strengths and weaknesses, and how you can uniquely position yourself against them
- Monthly updates on any major changes to the competitive landscape
When conclusions need to be validated, we pick up the phone and hold structured in-depth interviews with buyers and influencers.
You get:
- Detailed understanding of your customers
- Validation that your product or service solves a pain for a paying customer
- Better understanding of the perceived value, pricing and benefits of your solution
- Knowledge on your customers and where to find more like them
Here is an abbreviated sample of our research: Practice Leader
David Chabot, B.A.
Principal
© 2010 - Embrase Business Consulting
Montreal (Quebec) Canada (514) 303-7546
San Francisco, CA, USA, (415) 710-5947
Companies count on Embrase to help them
understand what needs to be done
to achieve sales excellence.
Embrase and its clients partner together
to mutually share risks and rewards.
Does your elevator pitch accurately describe who you are, what you offer, who you sell to, and how you differentiate from your competitors?
The mid-market continues to be an under served segment for IP-based communication solutions. We at BroadSoft wanted to gain greater insight into the needs and views of a hosted communication solutions in this critically important market. Embrase took a very methodical approach to helping Broadsoft, and ultimately our customers, understand what the needs and desires of the mid-market are with Hosted IP Communication solutions. 
- Leslie FerryVP Marketing
Embrase’s domain expertise in the Hosted IP Communications market, and specifically on go-to-market strategies and tactics, has made Broadsoft better prepared to help its service provider customers succeed. Embrase has helped BroadSoft develop a set of tools and tactics to help service providers better attack a large and growing market opportunity.
- Alex DoyleSenior Director, Global Solutions Marketing
Despite our rapid growth, we sometimes struggled to present and position the company in a way simple enough for our sales people to use repeatedly, and in a format that our audiences would quickly understand our value proposition. Embrase guided us through a straightforward process that quickly resulted in a critical refinement of our offer and market positioning. A must-do exercise for all companies in high-growth industries.
- Carl HolmquistPresident
While I have worked with numerous marketing and sales professionals over 30 years in the technology industry, the Embrase team is clearly in a class of their own. Their assistance in positioning, channel development and overall marketing support were instrumental in both our launch and the funding of our company. I cannot recommend their services enough to firms in need of marketing and sales assistance.
- Irv ShapiroCEO
Embrase is a can-do firm. Shirt sleeves are rolled up and they work quickly to crack the nut on tough problems. Refreshing.
Peter DiedrichPresident and CEO
With deep domain knowledge matched to solid marketing expertise, the Embrase team has injected fresh ideas into our business as we focus on growth and expansion into new markets
Alan CreightonPresident and CEO
What a pleasure to work with Embrase. They helped us identify and vet potential partners for our business. They are fast and to the point.
Alejandro BitarPresident
Embrase has helped us with our strategy at different times over the past few years, and in between they are essentially our outsourced marketing team. It is great to have quality resources available as we need them.
Benoit MethotPresident
From start to finish, interactions with the Embrase team were simple, clear, direct and motivating. It would be a pleasure to work together again
soon.
Frédéric Le BouarMarketing Director
Embrase really helped us
to focus on the right market opportunities.
Luc Filialtreault President & CEO
We need our companies to have access to the best available advice in order to maximise return on their sales effort and working with Embrase allows them to do so efficiently.
Josko BobanovicPrincipal
Embrase constantly impresses us with their capacity to fully understand our situation and requirements. Whenever we need help, Embrase delivers extraordinary service in no time at all.
Yvan LeclercDirector - Marketing
Embrase has really helped us clarify our vision of our very complex markets, and has developed a growth plan and strategy that is both attainable and precise. The Embrase team even identified client leads during the BOA process. A very interesting return on investment.
Jean-Guy LacombePresident & CEO