Embrase Business Consulting

Embrase Business Consulting, The Thomas Howe Company Join Forces
Rebranded as The Embrase Group, firm to deliver Leading-Edge Consulting Services to fast-growing Cloud Communications Industry.

San Francisco, Montreal, Boston: March 16th, 2011 – Embrase Business Consulting Inc. and The Thomas Howe Company announced today the forming of The Embrase Group, a full service consulting firm dedicated to serving the needs of companies in the Cloud Communications Industry.

Since 2003, Embrase Business Consulting has delivered strategy and commercialization services to companies innovating in the communications sector. The Thomas Howe Company, for its part, has worked with over 100 companies in the sector providing services in the areas of product strategy, product development while also providing support in various Mergers and Acquisitions activity. Together now, The Embrase Group creates a sum of parts unparalleled in the industry.

"For several years, entrepreneurs have leveraged the cloud to enter and successfully disrupt our sector. At Embrase, we have been fortunate to work with many of these high growth startups, helping them to define and execute on fund-raising and go-to-market efforts", says Larry Lisser, Principal Partner at Embrase. "As the broader sector now migrates to the cloud, we felt the time was right to create a consultancy that could offer a true cross section of knowledge sets to help innovators and market leaders alike claim their unique market position, grow revenues and build shareholder value."

The firm's offerings are designed accommodate the needs of companies innovating in cloud communications, of those seeking growth through new product offerings or market segments, as well as for those leveraging acquisition opportunities to enter this exciting market.

As with other applications and technologies that are finding new lives in the network, cloud communications platforms and services are producing huge efficiency gains and enabling entirely new markets, channels and opportunities. Cloud communications offerings, such as development platforms and text messaging services, share in the advantage of other SaaS offerings as you only pay for what you use.

"Since we began our work in cloud communications four years ago, the market has developed from one of visionaries and academics to one that is poised to rewrite how communications services are developed and delivered. All the members of the ecosystem will experience larger opportunities and challenges, creating needs for more strategic direction and advice than a single discipline could possibly provide. As a single view, be it technology, sales, marketing, or finance, will miss the dimensions of the whole opportunity, I've taken the pledge to provide the best advice for my customers. In our field this takes a team, and The Embrase Group team has the breadth of business knowledge in our field that's hard to find anywhere.

In addition to consulting services, The Embrase Group will continue to produce two market-leading leading events recognized for bringing together innovators, thought leaders and market influencers: StartupCamp Comms and The Cloud Communications Summit. The fourth editions of both events are scheduled to take place in Austin in September of 2011.

Phil Telio, Principal Partner at Embrase concluded, "Thomas has long been respected for his vision and deep understanding of the implications the cloud has on the industry. As the market enters this new phase of growth, and perhaps an industry transformation unlike any we have seen since the break up of the Baby Bells three decades back, The Embrase Group is now uniquely positioned to play an ever growing role."

Cloud Telecomputers Wins Over the Audience at StartupCamp at ITEXPO
Norwalk, Conn., USA - Embrase Business Consulting and TMC today announced that Cloud Telecomputers took top honors at StartupCamp as the audience favorite at ITEXPO in Los Angeles earlier this month.

StartupCamp is an innovative forum that offers early-stage communications companies an opportunity to pitch their solutions to an audience of industry leaders, media and investors. This dynamic, "ready, set, pitch" event enables parties to interact with one another and validate business pitches in a live setting. Of the 35 companies that applied for presentation slots, these five companies were selected and 'pitched' to the crowd of over 200 people in LA:

- AdelaVoice promoted a new and interactive relationship between consumers and their mobile devices through technology that determines intent, and initiates action.

- Vokle showcased a virtual townhall platform that enables anyone to broadcast live to a virtual auditorium, and take live video and text questions from the audience.

- GroupMe highlighted technology that organizes groups of people by SMS and voice. This free technology works on every phone.

- VAL9000 promoted a Cloud-based system that lets physicians and nurses access clinical information systems using natural-language spoken conversations.

- Cloud Telecomputers demonstrated how its platform based on the Android OS brings the functionality of a smartphone to the desk phone to enable customized phone features and applications for businesses.

Cloud Telecomputers' goal is to disrupt the notion of the traditional office telephone, and their message resonated loudly with the audience.

Jim Willenborg, Founder and Chairman of Cloud Telecomputers, said, "StartupCamp was an amazing opportunity for us to pitch our story. The response to "Glass, our Android based IP telephony solution," was overwhelmingly positive with dozens of potential channel partners and customers resulting from our participation. We're extremely grateful to Larry Lisser and his team for putting together a truly innovative networking event for young startups in communications."

Twilio, a leader in the fast-growing field of cloud communications, was back as Platinum Sponsor of StartupCamp, while both Alcatel-Lucent and Skype joined as first time Gold sponsors. Comunicano again chipped in as the Media Sponsor.

StartupCamp co-founder Larry Lisser added, "Thanks to a combined effort of Embrase, TMC, the startups, all the sponsors, Jeff Bonforte, our panel of industry leaders and of course the attendees - the event all came together. We hope to make it even better next time around."

Embrase President Invited as Guest lecturer at McGill University
Montreal, Canada, October 13th, 2010 - Philippe Telio, President of Embrase, is happy to contribute to the next generation of entrepreneurs through his participation as a guest lecturer for the "Creating the Small Business" course at McGill University, Desautels School of Management.

Focusing on the strategies and planning policies of small business enterprises, the course is designed for individuals who are considering entrepreneurial careers either as owners or managers. The course provides a practical approach to the many problems likely to be encountered in the creation of a small business. Mr Telio will be one of the visiting executives who will engage in an interactive dialogue on the broader picture of entrepreneurship: "From Vision, Through to Realization".

Mr Telio says: "Being in direct contact with the upcoming generation of entrepreneurs and having the opportunity to openly share with students is always of great value. Knowledge and experience transfer happens everywhere: at university, at events such as Startup Camp and even at the corner coffee shop. It's my way to share and help and I am proud to attempt to make a difference."

Embrase launches and sponsors NextMontreal
Montreal, August 17th, 2010 - In partnership with Ben Yoskovitz and Sylvain Carle, Embrase launches NextMontreal.com, a source for news & opinion on technology and startups in Montreal.

Having Patrick Tanguay as editor, NextMontreal's vision and driving purpose is to be a key hub of news and opinion related to Montreal technology, with a focus on the technology scene in Montreal.

"For years now Montreal has been lacking essential sources of information, a place where people can find out what's happening in the tech ecosystem." says Phil Telio, president of Embrase. "Next Montreal is poised to be the leading source of information for people living in and outside of Montreal."

"NextMontreal's vision isn't to just be a local news source. Certainly we want to serve the local tech ecosystem (and its many communities), but we also want others around the world to know what's going on here. We want to shine a spotlight on Montreal ? not with a blind "ra ra" faith ? but in such a way that we show people around the world that Montreal is a great place to build a tech company and a great place to work." Adds Ben Yoskovitz

Embrase's participation in this project is a natural continuation of its ongoing involvement in the community as it organizes StartupCamp Montreal and participates actively in other activities nurturing the tech scene.

Visit NextMontreal at www.nextmontreal.com

NextMontreal.com is sponsored by: Beyond the Rack, Microsoft, MontrealStartup, Bridgescale, d'Astous Groupe Conseil and Embrase. Sponsorships are still available for interested parties.

Read the article in The Montreal Gazette

TMC and Embrase Business Consulting Announce Keynote Speaker, Platinum Sponsor for StartupCamp at ITEXPO
Norwalk, CT, USA, July 22, 2010 - Technology Marketing Corporation (TMC®), a leading global media company and Embrase Business Consulting, today announced the return of Twilio as a Platinum sponsor, and Jeff Bonforte as keynote speaker for this fall's "StartupCamp, Communications Edition," at Internet Telephony Expo (ITEXPO).

StartupCamp will take place Monday evening, October 4th at the Los Angeles Convention Center, kicking off the three-day ITEXPO event. In a fast-paced, "ready, set, pitch" format, the second production of this event brings early-stage communications companies, developers, industry leaders and investors together to network and validate entrepreneur pitches in real time.

Twilio is widely recognized as a leader in the fast growing field of cloud communications, and was Platinum sponsor at the inaugural event, held earlier this year in Miami. "The enthusiasm in Miami was gratifying in so many ways, and we're excited to be a part of the upcoming Los Angeles event," said Twilio CEO Jeff Lawson. "We'll be doing what we can to make this a long-term success for the developer community."

Keynote Jeff Bonforte has been actively involved in the future of communications for years, dating back to his involvement in what became the Gizmo Project, and to his executive roles with Yahoo!'s Real-time Communications Group. Having raised over $35M as an entrepreneur, Jeff is now CEO of Xobni, a company whose next-generation products help millions of people quickly search and manage their contacts in Microsoft Outlook and on mobile devices.

"Our goal is to ensure that our attendees come away from the event highly enthused and well educated," said event cofounder Larry Lisser. "As an entrepreneur, Jeff is regularly sought for high-profile interviews, and can be found in more than 500 published articles. We're excited to feature Jeff's content and his unique speaking style, and again make StartupCamp a highlight of the ITEXPO event."

Up to five startups will be selected to give five-minute "pitch" presentations at the event. Early-stage companies building services or applications leveraging communications technologies that wish to be on the pitch roster, should apply online on the StartupCamp Comm website: www.startupcampcomm.com

Embrase in partnership with the OSMO foundation spearheads the purchase and creation of the Notman House, home of innovation for tech entrepreneurs.
Montreal, May 13th 2010 ? In an effort to bring together Montreal's IT sector entrepreneurs to create, collaborate and stimulate innovative ideas, Embrase supports and sponsors the OSMO Foundation in its efforts to purchase the Notman House to unite the community in a sort of "clubhouse for tech entrepreneurs".

Motivated by the Open Source, Wikipedia type culture of web entrepreneurs and inspired by the unstructured events, activities and informal workspaces that bind them, Notman House will be a showcase for a new type of work environment, where open innovation and collaborative entrepreneurship contribute to the acceleration of raw ideas into value creating innovations.

The Notman House is a unique property, perfectly suited for this project. It is well situated at the foot of The Plateau, within easy reach of creative people living in The Plateau, Mile End and Outremont, and close to the business community working from Old Montreal, Westmount and the financial district.

The layout of the buildings also makes it conducive to a mingling of the various actors in the Montreal tech innovation community, which is thriving yet currently operating in isolated pockets.

Notman House will provide a variety of workspaces, including "private spaces", "coworking spaces", a variety of public event spaces and a web-cafe. There will also be offices of local venture capital firms and angel investors.

A group of people representing Montreal's IT sector, as well as its entrepreneur community, started a non-profit organization and put down an offer to purchase Notman House.

The group, OSMO Montreal, is made up of venture capital firm Startup Montreal, Embrase business consulting, and the Mile End-based shared workplace company Station C, and other contributors.

"There have been a few events and ad hoc gatherings with groups of tech entrepreneurs," said Philippe Telio, the president of Embrase, and one of the organizers of several tech events such as Startup Camp Montreal.

"The idea is to bring these groups into a central location, and create a sort of clubhouse for tech entrepreneurs to get together and create, collaborate and stimulate innovative ideas."

Visit the Notman House project website (and get involved!) www.notmanhouse.com

Read the article from The Montreal Gazette

Embrase Hosts the Sixth Edition of Startup Camp Montreal - Keynote Speakers include Dave McClure and Andy Nulman
Montreal, Canada, March 29th, 2010 ? Startup Camp Montreal 6, an event dedicated to everything startup, announces its open call for early-stage companies to present at its sixth edition. In addition to having the chance to present on stage, all companies registered to present at the next event will automatically be nominated to win a 2-week trip to Asia with Dave McClure's "Geeks On A Plane" mission. To be eligible, startups must apply to present at http://scmtl6.wikidot.com/startups-attending.

Startup Camp Montreal allows an opportunity for all early stage companies, investors, media, and on-lookers alike to share information, network and form strategic alliances. Five selected entrepreneurs are given the opportunity to validate their pitches live, testing their presentations in front of a captive audience and receiving real-time feedback.

Join the sixth edition of Startup Camp Montreal and learn from others the ins and outs of pitching a startup in the most efficient way. Develop a strong elevator pitch that will not only attract investors, but also new clients and strategic alliances. Startup Camp Montreal is open to all startups and members of the startup community. Space is limited; please register at: http://scmtl6.wikidot.com/registration

Embrase, the Montreal-based consulting firm specializing in early-stage technology-based startups, organizes Startup Camp Montreal. "Montreal has a vibrant tech-startup community," says Philippe Telio of Embrase. "Our goal remains to foster exchanges and connections throughout the local ecosystem, and further enhance the quality and education of our entrepreneurs."

Keynote Speakers Include:
Dave McClure - California based Software developer, entrepreneur, startup advisor, angel investor, blogger and internet marketing nerd.
Andy Nulman - COO of Airborn Media and Co-founder of Just For Laughs
John Stokes - Managing Partner at MSU will MC the event

Deadline for submissions: April 15th, 2010 for a chance to present on stage (and a chance to win the trip to Asia with "Geeks On A Plane") Format of the event: Five selected startups will be given five minutes to pitch their business, followed by a five-to-ten minute Q&A period in which they will receive valuable feedback from experts in an open forum format.

Announcements will be made at the event of various initiatives underway in the Montreal tech community.

Connected News Worthy Information:
Investissement Quebec recently announced the creation of three funds targeting startup companies, which will total $125M. Startup Camp Montreal is an opportunity to be seen by the investment community, which will be tasked with managing these funds.

Details:
Event will be held on May 6th, 2010 from 6-11pm with an un-conference portion beginning at 1pm. The event will be held at the SAT - Société des arts technologiques (1195 Saint-Laurent boulevard, Montreal)
Website: www.startupcampmontreal.org
Register at: http://scmtl6.wikidot.com/registration
Event Sponsors:
It is thanks to our generous sponsors that Startup Camp Montreal is a free event. Sponsors include: BDO Canada, EMBRASE, Blakes, BDC, MDEIE, Ville de Montréal, AQT and Inno-centre

Embrase launches ReTweet Breakfast - PR and feedback events for startups
Montreal, January 29th 2010 - Embrase in launching a new series of promotional activities aimed at giving local startups a venue and opportunity to get feedback and begin their 2.0 PR launch process. Currently called "Retweet Breakfast", these are meant to be mini pre-launch events hosted by the startup, and attended by local mentors and social connectors. Prior to social media, startups would go through a PR agency and press release processes to get the word out that they existed. With the advent of Twitter, Facebook and the many other social networks this task is much easier and much less costly, however, people of influence are still required if the startup wants to get the message out to a large enough audience. The breakfast sessions bring together one startup and up to 8 mentors. Startup will present themselves in 30-minutes, then mentors will give feedback for 30-mins.

The Goals of these events are:

• Get known - Opportunity for startup to meet with mentors and influencers
• Get feedback - Get valuable feedback from a group of mentors (1 startup, many mentors)
• Get noticed - Hope the mentors like the startup enough to tweet and mention them to their respective networks
• Get fed - Breakfast paid by a sponsor or the startup

Embrase organizes the first StartupCamp Telephony in Miami, Florida
Montreal, November 20th 2009 - Following its success at putting together StartupCamp Montreal, Embrase in collaboration with TMC, organizers of ITEXPO - the IP Communications Conference, are presenting the first Startup Camp Telephony, an event dedicated to everything Startup in emerging communications. Based on the same concept presented in Montreal, Startup Camp Telephony is the forum where early stage companies, investors and on-lookers alike can share information and validate pitches in real time and learn from each other about the ins and outs of pitching an emerging communications startup. Keynote speakers will offer unique insight into keys to successful commercialization in this fast changing environment.

Startup Camp Montreal remains focused on startups and how they pitch their business idea. The event will have 5 presenting companies with Q&A from the audience and lots of networking opportunities.

StartupCamp Telephony is co-located at ITEXPO East 2010, the event where service providers learn how to profitably roll out services their subscribers are clamouring for, and where buyers, sellers, resellers, and manufacturers meet to forge relationships and close deals. All are welcome. Space is limited, so you need to register soon.

The event will be held at the Miami Beach Convention Center, Miami, Florida on January 21st 2010, 5:30pm -11pm.

To apply to present or register to attend, visit www.startupcamptelephony.com

Embrase Hosts the Fifth Edition of Startup Camp Montreal
Montreal, Canada, September 2nd, 2009 - Now a tradition of success, Startup Camp Montreal, 5th edition, will be held Thursday October 15th, 2009 at SAT - Société des Arts Technologiques (1195 Saint-Laurent boulevard). Embrase is proud to be the instigator of this Montreal tech startup event that brings more and more participants every time (400 participants at the last event), confirming the tech scene's interest in the business side of starting a company.

Startup Camp Montreal remains focused on startups and how they pitch their business idea. The event will have 5 presenting companies with Q&A from the audience and lots of networking opportunities.

We are proud to announce Chris Shipley, founder of the famous Demo event as one of our keynote speakers. With others to follow shortly.

For more information on the event, to register or to know how to get your startup selected to pitch, please visit www.startupcampmontreal.org

Embrase sponsors CEO Vision
Montreal, Canada, December 9th, 2008 – In keeping with the spirit of supporting Quebec technological companies, Embrase has signed on to be an official sponsor of the 9th edition of CEO Vision that will be held February 19-21, 2009 at the Fairmont Tremblant Hotel. This 3-day forum is designed to address challenges and issues that are often experienced by executives and provide a forum in which CEOs can learn from one another and address common issues and concerns. Organized by l'Association québécoise des technologies (AQT), attendees of this annual event claim that this is their "greatest annual opportunity for peer to peer mentoring and the kick off of their strategic planning process". CEO delegates represent software, hardware, IT services, biotechnology, and telecommunications companies.

Embrase's Chairman is invited as jury member and trainer at Etincelle contest
Montreal, Canada, October 4th, 2008 – The contest Etincelle, organized by PÔLE Québec Chaudière-Appalaches, is open to any college or university student, as well as new members of the technology business community of this region.  The contest offers 10 chosen finalists the chance to participate in a high level training course given by Vincent Guyaux, Chairman of the Board at Embrase who specializes in technology. The finalists will then introduce their project and work on their respective business plans with Mr. Guyaux as a mentor. With this specialized training, the finalists will be ready for the grand finale on December 15th, 2008 when they each have 2 minutes to present their business plan. Mr. Guyaux will also be on the jury for these presentations.

Embrase Launches the Third Edition of Startup Camp Montreal
Montreal, Canada, September 1st, 2008 – Following the success of the first and second editions of Startup Camp Montreal, we are happy to announce the third edition of the event scheduled for November 27th, 2008.The first edition brought in over 180 people and the second edition 220 people, confirming that their is quite a bit of interest in the business side of starting a company.

As always Startup Camp Montreal remains focused on startups and how they pitch their business idea.  In addition to the format we have come to adopt over the past two events (5 presenting companies with Q&A from the audience), we have proposed a new idea that will continue to foster experience and knowledge transfer to the startup community.  The idea is to add a mediated panel discussion to the evening, where 4-5 startup entrepreneurs (successfully funded) will present and answer questions from the audience.

We are proud to announce both Patrick Lor (Founder of iStock photo) and Austin Hill (Akoha, Standout Jobs and Brudder Ventures) as our keynote speakers.

We are also happy to have BDC, BDO, BCF, Globalex, Sun, inmedia Public Relations, AQT and Embrase as sponsors. Any other interested sponsors can send us an email at ptelio@startupcampmontreal.org.

Embrase's Chairman is Invited to Blog on DangleTech
Montreal, Canada, August 3, 2008 – Vincent Guyaux, Chairman at Embrase, was asked by DangleTech - Canada’s largest technology community Website - to write in their blog section. Mr. Guyaux’s blog, titled Serial CEO, will focus on what it takes to successfully launch, manage and grow a company in today’s high tech environment.  DangleTech presents up-to-the minute news from over 500 companies across Canada as well as original articles, best practices, interviews, blogs, job listings, investor information, calendar of events, and much, much more.

http://www.dangletech.com/serialceo

Embrase Launches the Second Edition of Startup Camp Montreal
Montreal, Canada, March 15th, 2008 –March 15th, 2008 - Following the success of the first Startup Camp Montreal, we are happy to announce the second edition of the event scheduled for May 15th, 2008.

The first edition was held this past January 23rd, with the intent of gathering 50 or so startups interested in the business side of starting a company. The event clearly struck a cord with the startup community, because 180 people showed up (140 entrepreneurs, 30 VCs and industry experts, 5 students and 5 organizers), representing some 15 cities in Quebec, Ontario and parts of the US.

At the end of the first event we sent out a survey and got lots of positive feedback and suggestions.  The second edition will be similar in format to the first with the following changes:

1) The top five startups selected to present at the event will have the opportunity to participate in a one-day pre-event workshop session.  The goal being to have “pitch” experts help the companies prepare ahead of the event. The workshop will be hosted by Austin Hill, John Stokes, Vincent Guyaux, and 2 other VC / marketing experts.
2) Presenting companies will have 8 minutes to present, with 10 minutes of follow-up questions from the event Gurus and the audience.
3) We will have ambassadors on hand prior to the event and during the event to help with match making and networking.

The complete details for the event are posted at www.startupcampmontreal.org, however the basics are:

Date: Thursday May 15th, 2008
Time: 6pm-10pm (or later)
Location: SAT (www.sat.qc.ca)

Registration is required, so please go to http://startupcampmontreal2.eventbrite.com to register:

Thank you to our sponsors BDO Dunwoody, BCF, EMBRASE, SAT, Globalex, Microsoft and JLA Ventures, all of whom are committed to supporting the startup community in Montreal.  Any other interested sponsors can send us an email at ptelio@startupcampmontreal.org.

Embrase President Invited to Speak at McGill Graduate Business Conference
Montreal, Canada, March 5th, 2008 – Philippe Telio, President of Embrase, presents “Branding a startup” at the 15th annual McGill Graduate Business Conference (MGBC). The presentation focuses on tactics startup technology companies use to effectively and inexpensively brand themselves. The presentation covers basics of high-tech marketing strategy and in particular the principles surrounding “Mystery Marketing”.

About MGBC
In 1993, a group of students gathered to create a major, community-inclusive event that is planned and hosted by McGill MBA students: the McGill Graduate Business Conference (MGBC). Topics in the past have included Leadership, Hypercompetition, Ethics, and Emerging Markets, just to name a few. The conference seeks to join students, academics, business leaders, and the wider community to network and discuss topics that are relative to doing business in the modern era. www.mgbc.mcgill.ca

Embrase Sponsors Blitzweekend
Montreal, Canada, February 11, 2008 – In keeping with the spirit of supporting the Montreal startup community, Embrase has signed on to be an official sponsor of Blitzweekend. Blitzweekend is an unique event-experience where designers, developers, and entrepreneurs are challenged to create a working product in 48 hours. The event will be held March 1st and 2nd, 2008 in Montreal, Canada. Blitzweekend was inspired by events and initiatives like StartupWeekend, Rails Rumble, Startup Schools, BarCamp and Metalab. If you are an entrepreneur, Blitzweekend provides a platform for launching a startup. Every team will be presenting their project at the end of the event, and will receive feedback from a panel made of serial entrepreneurs, marketing gurus, and investors, which will assess the viability of each team’s product. Embrase is co-sponsoring Blitzweekend with iNovia Capital, BDO Dunwoody, Globalex and Guru Energy Drink

Embrase Organizes and Sponsors the First Edition of Startup Camp Montreal
Montreal, Canada, January 6, 2008 – The first Startup Camp Montreal will take off on January 23rd at 6:00 PM at SAT, in downtown Montreal. This event is dedicated to everything Startup. It is a forum where early stage companies, investors and on-lookers alike can share information and validate pitches live. A “Camp” event is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, presentations, and interaction from participants. The “Camp” event concept is inspired from Bar camp and Foo camp events originally started in California, but now held worldwide.

Graham Hill, Founder of TreeHugger.com (acquired by Discovery Channel) and Vice President, Interactive Media, Planet Green, will be the keynote speaker. The initiators of this event are: Vincent Guyaux and Philippe Telio from Embrase, Jevon Mac Donald and Jonas Brandon from StartupNorth, Sylvain Carle from A Frog in the Valley, and Heri Rakotomalala from Montreal Tech Watch. The sponsors of the event are BCF, BDC Venture Capital, Embrase, Microsoft and SAT.

Embrase at StartupCamp Toronto
Toronto, Canada, December 6, 2007 – Vincent Guyaux, Embrase Chairman, was invited to join a panel of investors and gurus at StartupCamp Toronto. The format is relatively simple. There will be five pitches by existing or soon-to-be startups. Each pitch is limited to five minutes and it is expected to cover the extent of a company’s existing business plan. The five companies are: Defensio, CakeMail, Workspace, FreshBooks and Investmate. After their pitch, the companies will get advice from the gurus and investors of the panel. All the announcements about StartupCamp Toronto at http://www.startupnorth.ca/category/startupcamp/

Embrase New Office
Montreal, Canada, November 15, 2007 - Embrase officially opens today the doors to its new office, located at 1361-2 Greene Avenue in Westmount, Quebec, Canada.  At the location, an open central area can accommodate a group of 20 people around a table, making it a perfect location for seminars or business meetings. Also at Embrase, a “Greenhouse” room is shared by some of Embrase’s local and international clients.

Embrase Partner Invited Speaker at Réseau Capital Annual Meeting
Montreal, Canada, October 8th, 2007 – Adam Wasserman, Partner at Embrase, presents “Why business plans targeted to early adopters always fail” at the annual Réseau Capital meeting in Gatineau. The presentation describes the high-tech adoption cycle and the reasons why business plans that assume all buyers will behave as early adopters have limited chances of success.
 
The presentation covers basics of high-tech marketing strategy and in particular the principles surrounding the Chasm framework. Embrase has built positioning, marketing and sales methodologies and tools around many of the core Chasm principles, and is pleased to share its expertise with the members of Réseau Capital.
 
About Reseau Capital
Réseau Capital is Quebec Venture Capital Association. More information about Réseau Capital is available at www.reseaucapital.com

Embrase and Parela Merger
Montreal, Canada, August 1st, 2007 – Embrase and Parela announce the merger of their business activities. As a result, Vincent Guyaux takes the role of Chairman of the Board while Philippe Telio becomes President. Both are now Directors of Embrase Business Consulting. Parela was an independent consulting firm specialized in offering marketing and business development services to both technology and traditional industry companies.

“I am extremely excited to be joining the Embrase Partnership. The quality of the Partners, and the depth of expertise and methodologies available, assure a common goal of building long term growth for our clients.” says Philippe Telio.

Vincent Guyaux adds, “I have known Philippe for many years, first as a supplier of mine, then as a colleague and always as a friend.  Together we will continue to offer and improve the best practices in business consulting.”

Embrase Brings Chasm Institute Training to Montreal
Montreal, Canada, April 26, 2006 - Embrase will host a Chasm Institute two-day training course in Montreal on May 23rd - 24th, 2006. Quebec entrepreneurs, portfolio managers and investors have been invited to the formal training led by Chasm Institute's Founder and Managing Director, Mark Cavender and Michael Eckhardt, Senior Instructor. The course focuses on principles from world-renowned books written by Geoffrey Moore titled: Crossing the Chasm, Inside the Tornado, The Gorilla Game, as well as The Chasm Companion written by Paul Wiefels. Mark and Michael will share what they've learned based on hundreds of consulting engagements with high-tech companies, both large and small. www.chasminstitute.com

Embrase President Vincent Guyaux states, "The Embrase team took the Chasm training and is pleased to invite the Chasm Institute to Montreal. Embrase's use of Chasm principles since its inception brings value to customers to achieve market success through an understanding of the Technology Adoption Life Cycle (TALC). This understanding facilitates the creation of a strong go-to-market positioning related to company and products that is then used to develop winning marketing and sales strategies to grow revenue."

Course attendees will receive:
"The Chasm Companion" book, full of great marketing tools and practical hints
Seminar workbook with newest slides and content
30-day access to the Chasm Institute "Foundations of High-Tech Marketing" on-line course
Insights and tools that will make your marketing job more successful, not more complex!
For registration: info@embrase.com

Embrase Team Completes Chasm Institute Training in Boston
Montreal, Canada, February 23, 2006 - The Embrase team attended the Chasm Institute's "Fundamentals of High-Tech Marketing" training in Boston to further support their practice of using the methodology with clients. The range of Geoffrey Moore books like "Crossing the Chasm," "Inside the Tornado," and "Living on the Fault Line," are especially well known in the high technology industry. The books outline Moore's visionary way of seeing how industries and products evolve over time. The Chasm Institute, led by Founder and Managing Director Mark Cavender and Senior Chasm Instructor Michael Eckhardt, was created to extend the principles of the books into ready-to-use tools and best practices that can be easily applied. Upon attending the training, Embrase President Vincent Guyaux said "Since inception, Embrase has used the Chasm methodology. The training reinforced and strengthened our understanding of how it is applied and we transfer that same knowledge to our customers when we work with them."

About the Chasm Institute
The goal at Chasm Institute is to be the best in teaching strategy to employees of high-tech companies. They do this by leveraging the proven models and techniques developed over ten years of consulting with hundreds of high-tech companies. www.chasminstitute.com

TI Contact 2005 Invites Embrase President as a Member of the Jury Evaluation Board
Montreal, Canada, March 30, 2005 - Embrase President, Vincent Guyaux, has been invited as a jury member to select the companies that will participate in the TI Contact 2005 event held in Quebec City from May 4-6, 2005 at the Quebec City Convention Centre. As an external, unbiased representative, Mr. Guyaux will evaluate the business plans of Quebec City technology companies looking for capital resources and partners to develop projects. TI Contact 2005 is a unique networking opportunity to match venture capital investment companies and IT related firms. Past events allowed more than ten emerging firms to obtain financing agreements despite the industry's economic conditions. Highlights include:

Over 300 guests and over 63 investment firms Business presentations by Quebec's best IT firms searching for financing. Discussion forums led by North America's most reputable lecturers and venture capital investors. Panel of experts on marketing and financing's best practices and up-to-date information technology trends. Development of partnerships of R&D and firms with foreign organizations and businesses. For further details, visit www.ticontact.com

Embrase President to Speak at AMEQ about Turning Product Ideas into Commercial Successes
Montreal, Canada, February 15, 2005 - Vincent Guyaux, President of Embrase, will speak at an AMEQ (Association Des Manufacturers En Electronique De Quebec) conference on the subject of how to take a technology-based product idea and turn it into a commercial success. Mr. Guyaux's presentation will focus on describing how product marketing is at the heart of an enterprise plan and that proper implementation of a good product marketing plan can lead to success. With effective and proven methods, as well as practical tools, attendees will quickly be able to apply these concepts to their own products and profit from the results.

Mr. Guyaux and his team work with a range of start-ups and large technology companies to assist them with internal company and product positioning, go-to-market strategies, product planning as well as external business development and sales execution. Mr. Guyaux strongly believes that "Quebec is one of the best locations in the world to develop and get support for new technology ideas but there must be a need for a product and if so, the idea must be developed with a product marketing focus in order to succeed."

About AMEQ
AMEQ is a non-profit technological and commercial organization based in Quebec City's electronics environment. AMEQ was founded in 1984 and is funded by its members to promote technological needs and offer world-class design and production services in multiple industries, AMEQ has over 35 companies in such fields as aerospace, military, instrumentation and medical electronics, industrial and general public. www.ameq.org

Embrase President Gives Keynote on "Expanding Sales into the U.S." at the VETIQ
Montreal, Canada, September 8, 2004 - Quebec-based VETIQ invites Embrase President, Vincent Guyaux, to speak on how to expand sales into the U.S. The Quebec region boasts a large of number of high tech companies. Many of them take advantage of R&D tax credits to fuel the development of products and are then able to grab a fair amount of the Quebec and/or Canadian market for their offering. However, to reach their potential, these companies must expand to new markets and regions. This is the critical point where Quebec high tech companies are challenged as they venture into developing the U.S. market. Finding the right people, implementing the right plan, selling direct or indirect, are just few of the key elements that will lead to business success. Mr. Guyaux uses his extensive business development expertise in North America, Asia and Europe in Telecom and high tech industries to provide a targeted and practical presentation to support Quebec companies with their biggest challenge.

About VETIQ
The Voice of Contractors in I.T. of Quebec (VETIQ) represents the interests of contractors working in the information technology industry in the Quebec region. VETIQ outlines I.T. industry needs to inform economic development organizations and appropriate ministries of on-going requirements. The organization collaborates with regional and national partners and works to set up activities and services dedicated to regional industry.

Embrase President Invited as a Quorum RCT Panel Member
Montreal, Canada, June 16, 2004 - The Quorum Group of the RCT held a panel-based conference in Quebec City highlighting four entrepreneurs and four consultants. The purpose of the conference was to give four business owners an opportunity to present their offerings and current business challenges to the other four panel members, each an expert consultant in technology. Embrase President, Vincent Guyaux, was invited to be one of the representative consultants. The mixed panel served as a real-time brainstorming session and allowed both the audience and business owners to get practical tips and ideas on how to grow business and create strategies. Vincent Guyaux remarks, "Entrepreneurs often don't have the resources to hire full time senior managers. As consultants, we must add immediate value as we act as an extension of a current business team and ultimately speed time-to-market for products and services."

About Quorum RCT
Founded in 1999, the Quorum Group of the RCT is the link between its expert members, the advisers of the Canadian Network of technology, and the leaders of SME businesses. Its mission is to facilitate the bond between SME and the suppliers of private services. The RCT is a network of advisors from public organizations, parapublic and associations whose mission is to help SMEs make a success of their technological or innovative projects.

Embrase Takes Off
Montreal, Canada, July 18, 2003 - Vincent Guyaux and Pamela Rasey recently formed Embrase, a business consulting firm that provides strategic and tactical services for positioning, marketing and sales of high tech products. In order to increase its customers' revenue and reduce their time to market, Embrase bridges the gap between technology-based products and market segments and accelerates the transition from an early adopter market to a mass market.

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